Tuesday, March 13, 2012

the evils of corporate advertisment


This commercial uses the false need fallacy. It shows that you need a Volkswagen in order to conquer the world, as suggested by the commercial. It portrays a young Darth Vader, representing the consumers, that with the car, you may achieve great things, as opposed to other things, such as the doll, dog, or mundane things. It also uses circular reasoning, mainly the slippery slope, in which the commercial suggests that only the arrival of the car was what gave the consumer power and influence. It also employs the hasty generalization, since it displays the car as the main source from which all of Vader's power comes from. This is supported by the father coming home to end his son's misery by pushing the lock button.

This commercial has stacked evidence, the either/or choices fallacy, and the post hoc fallacy. The stacked evidence is shown when the man on the commercial simply states what all women think; that men should use their own kinds of bath wash. It shows only what he wants you to think, not what other men think about their issue, or women for that fact. The either/or choices are clearly demonstrated with the example when he says the audience must buy and use their product unless they want to be more lady-like. He tells the consumers that if they want to look like him, then they must use this product. You could even say that he uses a scare tactic to frighten the customers into buying the product for fear of appearing more feminine. The Post Hoc Fallacy  is used most often with the interchanging scenes. The deliberate point is that once you buy this product you will instantaneously become like the man, with the ability to give your woman what she wants.


This commercial is composed of the ad hominem fallacy. The commercial attacks the other products internal program that users controls, which does not necessarily reflect anything that has to do with the machine itself.
The commercial is also filled with the sentimental appeals and bandwagon appeals. The sentimental appeal is portrayed by the lovely Gisele Bundchen. The fact that she is present leads people to think that whatever side she is one is better. This even includes false authority, where the position she stands for is better because she's prettier, which doesn't make sense. The bandwagon appeal revolves around the fallacy that PC is much older and therefore more inferior. This common fact makes the Mac users right since people around the world think PC is older, which is a fallacy.

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